What Information Do We Collect?

To continuously improve user experience and provide personalized services, we collect both personally identifiable information (information that can identify an individual) and non-personally identifiable information (information that cannot directly identify an individual).

1. Registration/Log in Data:

• • Name
• • Email Address
• • X, Google, or Apple log-in details along with profile details shared as per the user's privacy settings on these platforms
• • Other optional details such as language preference, topic preference, age, etc.
• • This also applies to users during the submission of published content through contests or otherwise.

2. Usage Data:

• • Inputs by users on our website or mobile application
• • Data regarding pages or profiles visited, time spent on a page, navigation through the portal, location, language preference, search actions, participation in contests, interactions with other users, including the time and date of all such actions

3. Device Data:

• • Device identifier token generated for each Android/iOS user
• • The make of the phone, browser version and type, IP address

4. Customer Support:

• • Information provided during requests for user support to the Company’s executives

5. Payment Data:

• • Payment or banking information

What Do We Do with the Collected User Information?

• • Enable and facilitate the usage of the Website/Application, including enforcing the Company’s Terms and Conditions
• • Send mandatory and opted notifications/mails to users
• • Communicate with users
• • Handle payment and billing when a user pays for subscription services or withdraws money
• • Improve the functionality of the Website/Application and services
• • Improve the user experience by customization, personalization, and optimization
• • Manage the Website/Application, including troubleshooting, analysis, and understanding user behaviour

Can Any Third Party Access the User Information?

We will never sell or rent any personally identifiable user information to third parties. User information may be accessed by third parties as described below:

• • Google Analytics for reporting
• • Microsoft Clarity for studying user heat maps and behaviour
• • Cloudflare for providing content to the user's device
• • Razorpay for payment processing
• • Other similar applications to enhance user experience or improve the platform

What Are the Rights of Users with Respect to Their User Information?

• • Registration: Users can choose not to register on the Ayra Website/Application if they do not want to share the mandatory personally identifiable information required.
• • Modification: Users may modify their profile details from their account settings on the Website/Application.
• • Deletion: Users can request the deletion of their profile and personally identifiable information, along with any content they may have published, provided they have not withdrawn the incentives or prize money offered for their posts. If they choose to delete their content, they must return the entire incentive amount or prize money received. Some user information may still be available on the internet. The user's history will remain with Ayra. Specific requests for the deletion of bank account details will be processed within 15 working days.
• • Notifications: Users can opt-out of suggested reading notifications via email or by contacting us at [email protected]. Notifications regarding the user’s account and the Website/Application will continue to be sent.
• • Opt-out: Users may request the deletion of their user information usage on the Website/Application for any purposes mentioned herein by writing to [email protected]. The Company will assist with these requests, but such actions may adversely affect the user experience.

What Are Cookies?

Cookies are small pieces of data stored on a user's device, usually a computer or smartphone, when they visit a website. These cookies can hold information specific to that visitor, like preferences, or can be used to collect data like browsing behaviour.

How Ayra Uses Cookies

• • Personalization: Cookies help us remember your preferences, understand your usage habits, and customize our services accordingly to offer you a tailored experience.
• • Advertising and Insights: We deploy cookies to display advertisements, gather feedback on ad performance, and gain insights into user interaction with ads.
• • Measurement: Cookies assist in gauging the performance of our ad campaigns, tracking the number of times an ad is viewed, or measuring user actions after viewing an ad.
• • Site Features and Services: Cookies support our site's functionality, letting us remember user preferences, user interactions, and provide various features.
• • Performance Enhancement: Cookies help us understand user interactions with our service, letting us optimize load times, server routing, and more.
• • Analytics and Research: With cookies, we study how users interact with our services, allowing us to innovate and improve over time.
• • Third-party Interactions: We collaborate with partners who may also deploy cookies, ensuring a seamless user experience across platforms.

Types of Cookies Ayra Uses

• • Session Cookies: Temporary and only last until you close your browser.
• • Persistent Cookies: Remain on your device until they expire or are manually deleted.
• • Third-Party Cookies: Set by other websites who run content on the page you're viewing.

Where We Use Cookies

We may utilize cookies when you interact with:

• • Ayra's main platform or mobile application.
• • Services by affiliated Ayra entities.
• • Third-party services or platforms integrated with Ayra.
• • Whether or not you are logged into an Ayra account, we may use cookies to enhance your experience and gather data on service interactions.

Third-party Cookies on Ayra

While we strive to maintain your data's sanctity, third-party services incorporated within Ayra, like advertisers or analytics providers, might also use cookies. Their usage is governed by their respective cookie policies.

Managing and Controlling Cookies

You retain the right to accept, manage, or delete cookies from your device. While every browser has its method, you can usually find these settings in the "Options" or "Preferences" menu. Note that disabling cookies might impact the functionality of our services.

Google and Apple User Data

Ayra may access, use, store, and share Google and Apple user data as described in this Privacy Policy. We ensure that our use of Google and Apple user data complies with Google’s and Apple’s Limited use requirements. Specifically:

• • Access: We access user data such as name and email to create your profile on Ayra.
• • Storage: We store user data, including your name and email, securely and do not share it with unauthorized third parties.
• • Usage: We use user data only for the purposes outlined in this policy, such as personalizing your experience and improving our services.

Changes to this Privacy Policy

From time to time, we may revise this Privacy Policy. We recommend you periodically revisit this page. If substantial modifications occur, we will notify our users.

Contact Information

If you have queries about our use of cookies or any other aspect of this Privacy Policy, please email us at [email protected].