#Women Entrepreneur: The New Hashtag

Growth of Influencers in social media.

ProfileImg
14 Jul '24
4 min read


image

# Women Entrepreneurs: The New Hashtag

 

Women from the cubicle confinement of kitchen and office are now into the free world of entrepreneurship. This change was not very acceptable in society but with the qualities of love, care, heal, and passion to show the talent over time created many success stories of women entrepreneurship.

With the dawn of social media now any one can showcase their entrepreneurship skills in just  60 secs. 

Right from your home with just a mobile phone editing a few shots the whole  world can see your talent. I too admire one such person, Nancy Tyagi.

  

Lets visit the  Inspiring Journey of Nancy Tyagi: From Small-Town Dreams to the Cannes Spotlight.

 Nancy Tyagi's story is one of persistence, passion, and the triumph of the human spirit. Growing up in a small village in Uttar Pradesh, Nancy faced the everyday struggles of poverty and hardship. Her mother, toiling long hours in a dangerous factory to make ends meet, was a constant worry for Nancy.

 Determined to break the cycle of poverty and make a better life for herself and her family, Nancy set her sights on cracking the UPSC exams and becoming a civil servant. However, the COVID-19 pandemic and the subsequent lockdown derailed her plans, leaving her with no option.

 But Nancy didn't give up. Instead, she turned to her lifelong love of fashion and design, teaching herself the art of stitching and creating stunning outfits from scratch. With just a simple  camera, some basic equipment, and her unwavering determination, Nancy embarked on a journey as a social media fashion influencer.

Everyone criticised her for doing this. She started creating content for social media, focusing on her passion for fashion.  She made transition videos and product review videos.  Her initial videos were met with harsh criticism, body-shaming, and trolling. The negativity was overwhelming, and she almost gave up. But Nancy’s inner strength and her brother’s and mother's unwavering support pushed her to persevere and to look forward.

She says her mother used to work in a factory for hours to earn just 7000 a month. She was always scared of the factory as many workers had lost their hands and fingers while working. However, due to a shortage of money, her mother was bound to work in such a dangerous condition.

 The road was not an easy one.But with the unwavering support of her mother and brother, she refused to quit. She knew she had to think something out of the box.In one of her interviews she reveals her love for stitching dresses for her dolls as a small girl. That's where the idea clicked and she knew this was her last gamble.With true and pure intentions,she poured her heart and soul into creating innovative “100 Outfits from Scratch" videos, showcasing her incredible talent. 

 The hard work paid off, and Nancy's creativity and skill quickly gained her a massive following. Her ability to recreate designer celebrity looks and her modern fashion sensibilities resonated deeply with her audience. Before long, Nancy's name was on everyone's lips, and she had become a prominent figure in the fashion and social media sphere.

 And then came the ultimate recognition – an invitation to join the India Squad of Creators at the prestigious Cannes Film Festival. Nancy walked the red carpet, her head held high, proudly representing her small-town roots. She made history as the first content creator to grace the Cannes stage, stunning the world with her self-designed, intricate outfits.

 Nancy's confidence,  pride and humbleness in her language and heritage were on full display as she gave interviews in Hindi, proving that language barriers are no obstacle to success. Her presence at Cannes was a powerful statement, a testament to the fact that a young woman from a small village could make it on the world stage through sheer talent and determination.

 Today, Nancy Tyagi boasts over 2.1 million followers on Instagram, and her story has been recognized with numerous awards, including "Disruptor of the Year" and "Favourite Fashion Heritage Icon of the Year" at the National Creators Awards 2024.

 Nancy's journey is a modern-day fairytale, a testament to the power of hard work, resilience, and the unwavering pursuit of one's dreams. Her story continues to inspire millions, reminding us that no obstacle is too great and no dream is too big. Nancy Tyagi, the one the best examples today of that nothing is impossible if you are determined towards your goals.

I being one of her fan followers , her victory seems mine and has motivated me and other women in so many ways.

https://www.instagram.com/nancytyagi___?igsh=MXV6emoxMTMyNDF5cA==

 

 

 

 

Category:Women



ProfileImg

Written by Tasneem Anandwala

Being a full time Enterpreneur ,my passion for writing never died