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Earning from short content videos

Side gig or income generation through Insta reels, YouTube shorts and other apps in India

23 Apr '24
4 min read


In the busy era of technology and workload people have less time to see lengthy YouTube videos, movies, or films. They have to wait for a holiday, or weekends, or seek the hours they can get to watch them. So, the solution for such a bustle is short videos. Many social platforms provide methods of posting short videos which are of approximate 15-60 seconds and can upload. These videos can be of any type of infographic, visual arts, recreational, comedy, talent showcase, promotional, spiritual, interviews, education, medical information, remedies, or awareness. Generally, to sum up, you can make a short video of anything that you are good at. What you need to create is just good ideas, strategic planning, creativity, dedication, recognizing what type of content can appeal to the audience, techniques to start, and how to generate profits. If you are a video creator and want to start something that is your passion and want to get in return just continue reading. Generally, here we will talk about Instagram reels and YouTube shorts, and also, I will tell you about applications, by just watching or creating video content for them, you can generate something.

How to get started with Instagram reels?

  1. Choose Your Niche: Decide what kind of videos you want to make, like cooking, fashion, or comedy.
  2. Create Your Account: Make an Instagram account with a username that reflects your content.
  3. Create Engaging Content: Start creating short, engaging videos for your Instagram Reels. Use the Reels camera within the Instagram app to record videos directly, or upload videos from your camera roll. Keep your videos entertaining, informative, or inspiring to capture the attention of your audience.
  4.  Trending Sounds and Effects: Pay attention to trending sounds, songs, and effects on Instagram Reels. Using popular audio tracks and effects can help increase the visibility of your videos and attract more viewers.
  5.  Captions and Hashtags: Write catchy captions for your Reels that encourage viewers to engage with your content. Use relevant hashtags to increase the discoverability of your videos.
  6. Consistency is Key: Consistently post new content on your Instagram Reels to keep your audience engaged and attract new followers. Aim to post at least a few times a week.
  7. Engage with Your Audience: Respond to comments and messages from your followers to build a sense of community and connection. Engaging with your audience helps foster loyalty and encourages them to continue watching and interacting with your content.
  8. Explore Monetization Options: Once you've built a following and consistently create engaging content, brand partnerships, affiliate marketing, sponsored content, or joining Instagram's Creator Fund if available in your region.
  9. Build Relationships with Brands: Reach out to brands relevant to your niche and propose collaboration opportunities. Highlight the value you can offer as a creator and how you can help promote their products or services to your audience.
  10. Track Your Performance: Use Instagram Insights to track the performance of your Reels and understand your audience demographics, engagement metrics, and growth over time. 

This is how you can begin earning journey on Instagram!


  1. Create Engaging Shorts: Make short, captivating videos with catchy visuals and stories.
  2. Meet Eligibility Requirements: Reach 1,000 subscribers and accumulate 4,000 watch hours in the last 12 months.
  3. Enable Monetization: Once eligible, enable monetization for your channel.
  4. Optimize for Engagement: Encourage likes, comments, and shares to boost engagement.
  5. Participate in Shorts Fund: Qualify for YouTube's Shorts Fund to earn additional revenue based on engagement.
  6. Promote Your Shorts: Share your Shorts on social media platforms to increase views and engagement.
  7. Collaborate with Brands: Partner with brands for sponsored Shorts or product integrations.
  8. Stay Consistent and Experiment: Regularly upload new Shorts, and experiment with different content to find what works best.

Keeping patience is the most important part of income generation, you have to be patience and be confident on your skills, the content you have created, consistency and approachability to the audience can take you to heights.

At last, I will tell you some application where you can earn points on watching and creating videos for them and can exchange those points on certain terms and conditions with gift cards, vouchers or cash, whatever the application is rewarding.

Category : Technology


Written by Shivani Kaur